Few cars have been awaited for with such anticipation as the Maruti Suzuki Ignis. Although nearly every single car ever sold by this manufacturer has met with success, the company left no stone unturned in its mission to ensure that the Ignis would go on to become a huge hit in the Indian vehicle market. The marketing and promotions for the Ignis before its launch was extensive and aggressive as well, with the launch itself being accompanied by an EDM concert performed by famed artist Axwell. And from the way things are going, it would seem as though things are working in their favour
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